With a new years comes lots of new things-new hobbies, new healthcare plans, maybe a new job, a new semester of classes, new goals, and for many bloggers-new ambassadorships. I know that's kind of a stretch from healthcare plans, but roll with it. I still feel like a tiny fish of a blogger in a big pond of amazing bloggers that I follow. However I have managed in the years to work with amazing brands, have amazing opportunities, and find a lot of awesome and supportive friends. To boot, I even made enough money from some sponsored posts to cover some race entry fees and a couple pairs of running shoes last year which is really all I want.
I think recently brands have really have acknowledged the power in having some of kind of grassroots promotion and blogger or brand ambassadors. They have people who love their product and promote it all the time in creative ways which they don't have to pay, besides sometimes giving them some discounted or complimentary product.
With my really busy schedule of school, work, training, coaching, life (obviously the major reoccurring theme in my life for the next 2 years so get used to it!), this January I took some time to reevaluate my obligations and really plan out my weeks using my handy planner. Unfortunately contrary to popular belief, I may not be Wonder Woman.
I blog when I can, but when you have limited time you also really have to make time for hobbies that are important to you. I have also decided to cut out some of my brand partnerships that really weren't benefiting me for the work I would have to put in and didn't apply for extra things just because I could. It's easy to get sucked into trying to apply for and do everything! I want to support more local companies as well as have partnerships that feel natural and meaningful.
The brands that I chat about or am an ambassador for, I've all loved before that position was even an opportunity for me. I think it's really important to keep it real (for real though) and represent a handful of amazing brands and companies whose products I believe in instead of being able to tack on my affiliation with a laundry list of companies. It's also really important for me to like the communication and interaction I have with the brand's managers and employees.
If I'm entering an agreement to promote a brand (maybe market exclusivity), post on X social media channels X times a month, wear and use during races, and blast their updates on social media, I also need the relationship to be mutual. It doesn't have to be loads of free product, but discounts and at least a few products complimentary to start helps. If you give me a discount on a product I love, I will definitely be online shopping!