May 30, 2018

Why I Trust NOW Foods for my Natural Products


Disclosure: This post is sponsored by Fitfluential, LLC on behalf of NOW Foods. As always, all thoughts and opinions are my own.


In health and fitness, there are lots of claims and labels being thrown around by brands and people. As a former chemist (who will always be a science nerd at heart), I’m the type of person that finds the actual research article when I read a headline about a new study. Sometimes there are small samples for the study, bias, or parts of the research aren’t addressed. The same thing goes with labels such as “natural” not being a regulated label or even their being specifics about what constitutes “organic”. Before visiting NOW Foods headquarters just outside of Chicago for the #NOWGetFit influencer event this month, I hadn’t considered myself super brand loyal, but now I can tell you I trust NOW Foods!

NOW Foods #NOWGetFit Day 1
After a travel snafu (ugh American Airlines WHY) I made it out to the event on Thursday starting with a trip to the Cooking Skills Academy for an “Iron Chef Challenge” using NOW Foods ingredients. 

Chef showing us how it's done.

My team won with a take on an avocado toast-clearly all those years watching Iron Chef and the Food Network have paid off! 

The winning dish!
Also forgot to mention that the before our challenge the night before, Kasey from Powercakes made us DELICIOUS protein donuts. I don’t throw around the word delicious paired with protein donuts ever.


Girl, I'd watch your Food Network show. 
I’ve bought many NOW Foods products in the past because it seemed to be good quality and has been a very affordable option for me for supplements, essential oils, and baking products. I’ve bought their products in natural food stores like Whole Foods, on Amazon, or on iHerb. All of their products are free of preservatives or artificial ingredients.

Getting to listen to the NOW Foods CEO Jim Emme talk about the company and hear about its history was really eye-opening. Today it is one of the largest independent manufacturers of natural products in the U.S. with over 1500 different products including foods, supplements, sports nutrition, essential oils, health & beauty products, and a new pet supplement line. 


The company spends very little money on marketing which helps them keep their cost so low for consumers which may be why you’re unfamiliar with the brand. You may recognize their signature orange and white label from health food stores or your own pantry!

NOW is still family-owned since Elwood Richard started the company in 1968 and is celebrating its 50th anniversary this year. It still continues its original goal of making healthy, quality, and affordable products. 

When I made it back to my hotel room at the Eaglewood Resort & Spa that night (which was fabulous!) I sifted through two giant bags of NOW Foods products including protein powder, a diffuser and essential oils, and supplements (psst…you can win the same gift bags valued at $520 on my Instagram)

Swag on swag. 

NOW Foods #NOWGetFit Day 2 

The next morning we got up bright and early for a tough group tabata workout with the lovely Kasey from Powercakes. 

The group post-workout

This lady is so much fun and knows how to lead a killer workout. 

After our workout, NOW Foods had created the smoothie bar dreams are made of so we could refuel with our own smoothie creations. 
Can I have this in my apartment every day? 

I got to try out NOW Foods protein powders, MCT oil, amino acids, and more. While enjoying my smoothie, I learned more about the sports nutrition which I was very interested in as an athlete.


NOW Sports uses quality ingredients that are heavily researched and tested. This year NOW Sports will have the Informed-Sport certification which is a globally recognized assurance program by the LGC for anti-doping that certifies that every batch of a supplement product and raw material with the certification logo has been tested for banned substances. Professional and collegiate athletes can use the 150+ products in the NOW Sports line without worrying about the ingredients. I even met a couple awesome Olympic athletes at the event who were NOW Foods ambassadors!  

All the proteins and MCT oils-with the new labels coming out soon!
Later in the morning we headed over to the NOW Foods Operations facility to take a tour of the plant in Bloomingdale, IL (they do public tours monthly FYI!). I was honestly blown away by the level of quality, documentation, and testing. NOW tests each and every batch of raw materials and finished products that come into and leave the facility. All of their products are non-GMO, and their products in the Living Now line are produced in a dedicated gluten-free and allergen-friendly facility. These products are made without the 8 major allergens (including dairy, eggs, soy, wheat, nuts, and fish).

Looking chic in my factory gear and hairnet!
So clean and organized. 




As someone who spent the last 7 years working in research labs, I was excited to learn about their Quality Control and Quality Assurance programs as well as see their labs. NOW has an A rating from the Good Manufacturing Practices (GMP) and is one of the first to seek GMP certification in 2000. Their testing goes above and beyond this as I mentioned earlier, making sure that everything that they say is in their products is actually there, free of contamination. 

I used to work with these LCMS machines-but look how many they have!
Also without geeking out too much, their labs were immaculately clean and organized (and yes some of these labs had people working in them). Learning a little about their research to make a stevia that was complete but not bitter-tasting was interesting too.

Research poster on NOW and stevia
Everyone I met from the company and in the factory was friendly too, which is nice to see in a company.



After the tour we headed to the corporate headquarters for lunch catered by Whole Foods which was a dream-like a Whole Foods hot/cold bar without having to weigh your plate! I learned more about NOW Food’s body care products and essential oils and also made my own fitness cleaning spray and sports soak. 

All the Mediterranean goodness on one plate. 



NOW Solutions, their health and beauty care line is made of pure and natural ingredients. Besides being affordable, their essential oils are certified organic and 100% pure, which is tested using strict quality standards. I learned that their essential oils are some of their top-selling products!



One of the fellow influencers asked the CEO Jim why fly a bunch of influencers/bloggers out here and take the time to put on such a nice event for us when he could pay for marketing. He said that we shouldn’t undervalue ourselves and that visiting the company in person is more valuable to him because we can see it all for ourselves and share our experiences with other friends, family, and followers. To him that was more important than any TV commercial. So I left the weekend 100% trusting the NOW Foods brand and knowing that when I’m buying their product, I’m getting exactly what the label says.

Some of my swag that YOU can win too!
Again, I’m partnering with NOW Foods for a giveaway to win the same amazing swag bag I received with over $520 worth of products including an oil diffuser, body care products, protein powder, baking products, and more. Head over to my Instagram to enter!


What decides what natural products you purchase-quality or price, or both? What is a brand you trust? 

1 comment:

  1. Awesome to see you are into a partnership with NOW foods. I've tried their Milk Thistle capsules last year as a supplement. It helped me recover better.

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